Market research

Market research is an essential source of information to structure an effective marketing campaign, since they consist of the collection, conservation and observation of data concerning the study and behavioral analysis of consumers' decision-making processes.

Insight Revolution offers your company all relevant information to make the correct decisions regarding products, distribution, effectiveness of advertising and promotional techniques.

Insight Revolution It supports you in market research type quantity and qualitativelyO.

The investigations quantitative, They are constructed to statistically represent the entire population (market / segment), based on a sample.

The investigations qualitative they are conducted through analysis with unstructured free discussion and open questions, only by formulating hypotheses and conjectures, examining the emotional and symbolic elements that led to the choice of consumers (cognitive techniques, projective and creative), thanks to a multiplicity of tools (observations, focus group, individual interviews, desk research). It performs a type functions preparatory the quantitative research, to highlight issues to be included in the extension phase of the questionnaire; explorative to acquire emotional / affective character data to products / brands; creative to target businesses in the choice of brands or product names; diagnostic Sometimes when considering specific market issues.

Insight Revolution conducts inquiries explorative, descriptive and causal and categorizes based on the objective to be achieved. Estimate the potential for success of a product / service techniques concept product test, area test, simulated test of market, Time series analysis, as well as customer satisfaction through questionnaires, and then impress the Customer Relationship Management. The definition of price It concerns the cognitive process that gives value to the product or service. Insight Revolution also it develops research on the reactions of the purchase behavior in response to price changes, the price sensitivity.

The segmentation of demand, finally, It allows Insight Revolution di tune its offerings to customers through: behavioral segmentation, psychographic segmentation, benefit segmentation, competitive segmentation.

Insight Revolution studies the positioning, namely the relapse of brand compared to the sector as a whole and the effect of advertising occurs in guiding consumer choice.

For your market research entrusted to Insight Revolution.