SEM

For SEM, or Search Engine Marketing, It means all the strategic promotion activities on search engines to generate valuable traffic to the site web.

The SEM activities useful to mount effective campaigns web marketing follow three basic steps:

• the study of target of reference;
• the identification of keyword the user used to search for the product or service you are interested in;
• the planning of activities marketing achievable on the basis of a specific budget definite.

The final aim is to obtain the maximum yield that investment, in web marketing, It means motivated traffic to the site web.

The correct analysis of the target it is essential to target the right strategy towards the public really interested and looking for the information needed to realize the purchase.

The SEM activities proposed by Insight Revolution for the realization of a good promotion campaign:

• Web Marketing Planning

Definition of the cost / contact to a minimum and in-depth study of the objectives / results to be achieved. The approach is based on an analysis of the media planning, on the circuit selection and the management of advertising and meticulous management budget flanked advice web marketing and analyzing the results of activities.

• Media planning on line

The targeted selection of Circuits Advertising online, portals in the industry and web magazine high traffic for the determination of budget and the distribution among the various circuits so that your advertising get the coverage that will be perfect for a good performance with minimum investment.

• Pay per click

The use of sponsored listings in mode pay per click, PPC, in circuits Google AdWords and Facebook Ads that will allow for targeted and personalized action marketing on line for which will be calculated the cost per contact with a budget test to be allocated directly to advertising circuits.

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